British housebuilder Persimmon on Thursday reported a 15% rise in its forward sales to 2.79 billion British Pounds, citing robust pricing and an increase in sales outlets.
The company said its net private sales rate per outlet rose by 9% to 0.76 per week for the period from July 1, compared to the same period last year.
The value of its private forward sales, which are homes reserved by buyers but not yet completed, increased 15% to 2.09 billion British Pounds.
"Persimmon has performed well during 2025, in a challenging market, with increased sales rates, more sales outlets, and robust pricing," said Group Chief Executive Dean Finch.
"Our forward sales are up 15% and we remain on track to deliver our 2025 performance in line with market expectations."
The company noted the progress was made despite a market softening since the summer, which it attributed to uncertainties including an upcoming government budget.
The average selling price for private homes in its forward order book was approximately 295,150 British Pounds, up 1.5% from the same point last year, the company said.
Persimmon stated it is on track to meet full-year performance expectations but remains mindful of affordability constraints for buyers.