Embracer Group appoints Phil Rogers as CEO, Wingefors to become executive chair
Embracer Group announced Tuesday that its Board of Directors has appointed Phil Rogers as the new CEO, effective August 1, 2025, as part of its ongoing transformation process.
Current CEO and co-founder Lars Wingefors is proposed to be appointed Executive Chair of the Board at the Annual General Meeting on September 18, 2025, the company said.
Wingefors will step down from the Executive Management Team on August 1, 2025, and in his new role as Executive Chair, will focus on capital allocation, M&A, and strategy, according to the company.
“With the start of this new phase, I am thankful for the years and lessons learned as CEO of Embracer," said Lars Wingefors. "While the road has not always been straight, I am incredibly proud of the achievements made possible by our talented teams, which have created some incredible experiences for gamers. This new phase allows me to focus on strategic initiatives, M&A, and capital allocation, ensuring Embracer's continued growth and success. I am more convinced than ever that the best is still ahead of us. Having worked very closely with Phil over the past years, I have high confidence in his abilities. I look forward to a continued close collaboration to further strengthen the business and drive value in the coming years.”
Phil Rogers currently serves as Deputy CEO of Embracer and CEO of the operative group Crystal Dynamics – Eidos.
The company also stated that Kicki Wallje-Lund, current Chair of the Board, is proposed to become Deputy Chair.
In other management changes, Jacob Jonmyren, currently an Embracer Board Member, will be appointed Chair of the Board of Coffee Stain Group.
Lars Wingefors and Coffee Stain Group CEO Anton Westbergh will be appointed as directors of Coffee Stain Group, and Erik Sunnerdahl, currently Group Finance Director at Embracer, has been appointed CFO of Coffee Stain Group.
Embracer reiterated its intention to distribute Coffee Stain Group to its shareholders and list it as an independent company on Nasdaq First North Premier Growth Market in Stockholm by the end of 2025.
In connection with this spin-off, Embracer intends to rebrand as Fellowship Entertainment, the company said.
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