WPP named Microsoft executive Cindy Rose as its next Chief Executive Officer, tapping a technology veteran to lead a turnaround centered on artificial intelligence.
Ms. Rose will take the helm on Sept. 1, 2025, succeeding Mark Read, who announced his retirement in June.
The appointment comes as the advertising giant navigates a difficult period, having recently slashed its full-year forecast, citing a sharp drop in client spending and weaker-than-expected new business performance.
Ms. Rose, who has served on WPP's board since 2019, is currently Chief Operating Officer, Global Enterprise at Microsoft, where she helps large companies use digital technology and AI.
Her background aligns with WPP's strategy to invest heavily in its AI-powered marketing platform, WPP Open, amid a challenging period for the advertising industry.
"WPP is a company I know and love - not only from my six years on the Board but as a client and partner for many years before that - and I couldn't be happier or more excited to be appointed as CEO," Ms. Rose said in a statement.
"We have and continue to build market-leading AI capabilities, alongside an unrivalled reputation for creative excellence and a preeminent client list."
Mr. Read will support the transition until the end of 2025, the company said.
Ms. Rose will receive an annual salary of 1.25 million British pounds, according to a company filing.
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