Phoenix Group Holdings will change its name to Standard Life in March 2026, a move the insurer said is part of a push to grow its retirement savings and income business.
The company announced the rebranding alongside its half-year results, which showed adjusted operating profit rose 25% to 451 million British Pounds for the six months ended June 30.
Operating cash generation increased 9% to 705 million British Pounds, and the company raised its interim dividend by 2.6% to 27.35 pence per share.
Phoenix Group reported a loss after tax of 156 million British Pounds, an improvement from a 646 million British Pounds loss in the same period last year.
"Changing our name from Phoenix Group Holdings plc to Standard Life plc in March 2026 brings our most trusted brand to the forefront and demonstrates our commitment to helping customers secure a better retirement," said Chief Executive Officer Andy Briggs.
The company, which manages 295 billion British Pounds in assets, said it is on track to meet its 2026 financial targets and the rebranding supports its organic growth strategy.